MKTG 455 : Growth Marketing & Multi-channel Digitial Marketing Capstone

In the real world, companies use multiple channels for marketing efforts. Campaigns are spread across social media, email, search, and more for maximum reach and engagement, leading to multi-channel strategies. in this course, you will learn to creat effective multi-channel marketing plans, considering the advantages and disadvantages of each platform. By the end, you'll produce a portfolio-worthy digital marketing campaign plan that utilizes multiple channels.

Offered every semester via Rize/LCMC Consortium.