MKTG 130 : Introduction to Digital Marketing

Digital Marketing is a dynamic field with many
different channels, each targeting unique
audiences using specific analytics tools and
strategies. This course uses case studies and
hands-on exploration to survey these channels and
trends, introducing key marketing concepts and how
they connect to business and sales goals. Students
will practice using real-world digital marketing
tools and create strategy plans based on research
and analysis of successful campaigns.

Offered most semesters via Rize Consortium.