B.B.A. Digital Marketing
The Digital Marketing degree integrates digital marketing topics into the existing traditional marketing curricula, providing students with the most vital and in-demand skills in the field as suggested by multiple Fortune 500 companies and successful startups.
Business Core Courses
Required of all BBA students.
*BUAD 202 is required of all Freshman BBA majors. Junior level transfer students may substitute a business elective for this class with approval from their advisor. Southwestern students who are changing from another major to a BBA are also required to take BUAD 202 unless their advisor recommends an alternative.
Item #
Title
credits
BUAD 466 or ECON 401
+
3
Sub-Total credits
45
Digital Marketing Concentration
Item #
Title
credits
Sub-Total credits
18
Cognate Requirements
BUAD 317 or COMM 113 may be taken as an alternative to COMM 111 and also fulfill the communication competency requirement.
Item #
Title
credits
Sub-Total credits
15
Total credits:
78