B.B.A. Digital Marketing

 

The Digital Marketing degree integrates digital marketing topics into the existing traditional marketing curricula, providing students with the most vital and in-demand skills in the field as suggested by multiple Fortune 500 companies and successful startups.

Business Core Courses

Required of all BBA students.

*BUAD 202 is required of all Freshman BBA majors.  Junior level transfer students may substitute a business elective for this class with approval from their advisor.  Southwestern students who are changing from another major to a BBA are also required to take BUAD 202 unless their advisor recommends an alternative.

Item #
Title
Credits
Sub-Total Credits
45

Cognate Requirements

BUAD 317 or COMM 113 may be taken as an alternative to COMM 111 and also fulfill the communication competency requirement.

Item #
Title
Credits
Sub-Total Credits
15
Total credits:
78

Overview

Program

Type

B.B.A.