MKTG 440 : Digital Marketing Analytics
Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, students will learn how to analyze digital customer behavior data using a range of tools and use that data to test marketing hypotheses and improve customer acquisition.
Offered every semester via Rize Consortium.
MKTG 270 Social Media Marketing, MKTG 343 Principles of Marketing or MKTG 362 Email Marketing, or MKTG 430 Search Engine Optimization (SEO) and Search Engine Marketing (SEM)