B.B.A. Esports & Gaming Administration
The Esports and Gaming Administration degree educates students about the nuances of the gaming industry. It seeks to address gaps in the traditional business education that - if addressed - would result in graduates who are significantly more employable within the games industry. Specifically, in addition to general business administration, this program teaches 1) the process by which games are made, 2) the go-to market strategies typical of the industry, and 3) a clearer understanding of the various elements that come together for a successful esports event or league.
Business Core Courses
Required of all BBA students.
*BUAD 202 is required of all Freshman BBA majors. Junior level transfer students may substitute a business elective for this class with approval from their advisor. Southwestern students who are changing from another major to a BBA are also required to take BUAD 202 unless their advisor recommends an alternative.