Southwestern Adventist University

Undergraduate Bulletin 2017-2018 PDF

Communication Courses


COMM 110 - Communication Media

3 hours

An historical and critical survey of the role played by communication media in shaping culture. Media examined include books; newspapers; magazines; film; radio, recording, and popular music; television, cable, and mobile video; video games; and the Internet and World Wide Web. Also examined are the supporting industries of public relations and advertising, as well as theories and effects of mass communication; media freedom, regulation, and ethics; and global media. Attention is given throughout  to improving students' media literacy. (Fall)

COMM 111 - Speech

3 hours

This course covers the theories and practices of speech communication behavior in interpersonal, small group and public communication situations. The course is intended to enhance student understanding of and ability to use the basic skills of verbal and nonverbal communication, increase competence and confidence in delivery of presentations, enhanced critical thinking skills and enhanced interpersonal communication skills. (Fall, Spring)

COMM 112 - Announcing

3 hours

Introduces the student to contemporary announcing techniques, especially for radio and television, but also for other media.  Emphasis is given to interpretation of copy, audio and video performance, voice analysis and improvement, interviewing techniques, pronunciation and articulation, and general speech improvement. Some attention is also given to ad-lib announcing, as well as news, music, and sports announcing. (Spring)

COMM 113 - Oral Interpretation

3 hours

Introduction to and experience in discovering the meaning in literature and effectively sharing this meaning through oral presentations. A variety of readings will be selected from scripture, poetry, prose, and drama. (Spring, odd years)

COMM 115 - Discussion Techniques

3 hours

A study of the democratic methods used to solve problems and conduct business in various kinds of group organizations. Includes a number of traditional face-to-face group activities as well as individual presentations. (Spring, even years)

COMM 125 - Audio Production

3 hours

An introduction to recording and manipulating sound, this course includes segments on sound behavior, equipment and software used for recording and manipulating sounds for broadcast, video, and film; signal processing, editing, and mixing.  Supplies fee.  (Fall)

COMM 127 - Photo and Graphic Editing

3 hours

In this course, students will learn how to create and manipulate digital images captured from a camera, a scanner, or from scratch.  Students will acquire the ability to manipulate and enhance digital images through the use of selection tools, image adjustments, filters, and blending modes.  Supplies fee.  (Fall)

COMM 137 - Media Techniques

3 hours

This course is an introduction to the storytelling, digital technologies and techniques applied to create contemporary media content across a range of platforms. Hands-on video and audio projects will expose students to the basic methods and procedures of creating content for digital media. An emphasis is placed on story development and its pre-production, production, postproduction and delivery methodologies used across the disciplines of film, television and radio. Supplies fee. (Spring)

COMM 224 - Photography

3 hours

Prerequisite: Permission of department

Introduces the basic tools, materials, and techniques of digital photography. Assignments are designed to develop skill in camera operation, composition, and editing and printing the digital photograph. The student must furnish a digital camera capable of creating RAW format files. Supplies fee.  (Spring)

COMM 233 - Interpersonal Communication

3 hours

Cognitive and experiential learning about interpersonal relationships. Students acquire insights about themselves and how they relate to others. Includes a segment on online social networks.   (Spring, odd years)

COMM 237 - Video Production I

3 hours

Prerequisite: Media Techniques

This course builds on student's basic exposure in COMM 137 to story, camera and editing techniques used by film and television professionals across a range of platforms. Hands-on experience will provide learning opportunities in operating a camera, as well as using both lighting and audio equipment to tell their stories. Students will also learn to integrate this technical knowledge into key development, pre-production, production, postproduction and delivery methodologies used across the disciplines of film, television, new and emerging media. Supplies fee. (Spring)

COMM 241 - Public Relations

3 hours

A course dealing with definitions, basic objectives, and concepts of public relations. Attention is given to the role of public relations, research for public relations, publics and target audiences, communication concepts and channels, campaigns, and the legal and ethical environment of public relations. (Also taught as MKTG 241.) (Fall)

COMM 261 - Reporting I

3 hours

This course teaches future communication professionals how to write and communicate confidently across multiple platforms. In addition to learning the basic reporting and interviewing skills needed for all media, students will learn how to repurpose broadcast and print news for the Internet. Students will also be introduced to the research skills used in the field of communication, and begin the process of senior portfolio development.   Prerequisite: ENGL 121 (grade C- or above). (Fall)


COMM 291 - Selected Topics

1 hour

Prerequisite: Permission of department chair

This course offers the lower-division student opportunity to pursue investigations in fields of special interest under the direction of the departmental staff. Content and method of study must be arranged prior to registration. May be repeated for a total of 2 credits.

COMM 332 - Electronic Media Management

3 hours

An advanced study of the management of media organizations, this course includes segments on historical and contemporary management theory, ethics in management, financial and human resources, promotion and marketing, programming, and regulation.  (Fall, even years)

COMM 333 - Narrative Writing

3 hours

The course focuses on the writing of narrative, specifically in the creation of novels and short stories, examining traditional and non-traditional plots, character development, dialogue, setting, and other literary techniques. (Spring, even years) (Also taught as ENGL 333)

COMM 335 - Persuasion

3 hours

A study and practice of the principles and techniques involved in persuasion. Elements include the psychology of persuasion; the relation of persuasion to imaging, advertising, and propaganda; and the role of persuasion in a free society. Students will demonstrate what they have learned by applying it to a persuasive campaign project of their own making during the semester. (Spring)

COMM 337 - Video Production II

3 hours

Prerequisite: COMM 237 or permission of instructor

This course will expose students to advanced storytelling, shooting and editing techniques, including multi-camera production. As a major component of the course, students will actively collaborate to develop, produce and deliver a serialized television production intended for online and VOD delivery platforms. Supplies fee. (Spring, odd years).

COMM 340 - Drama Writing

3 hours

Prerequisite: ENGL 220

This course focuses on writing for performance, which may include the creation of stage plays as well as screenplays. Students will coordinate with COMM 337 Video Production II students in the development of scripts for production during the semester. General concepts are included to provoke thought about writing on a much broader basis. This includes discussions on dialogue, characterization, conflict, action, and setting, as well as the differences in writing for screen versus stage. (Also taught as ENGL 340.) (Spring, odd years)

COMM 343 - Visual Communication

3 hours

A study of visual rhetoric, specifically the relationship between images and the messages they convey. The course will survey images in all areas of modern mass communication, including advertising, public relations, journalism, graphic design, photography, motion pictures, television and video, and the World Wide Web.  (Fall)

COMM 351 - Advertising

3 hours

This course studies the role of advertising in society, its impact on the economy, its function in business and marketing, and its communication aspects, including media applications. Attention is given to social, legal, and ethical considerations; the business of advertising; consumer behavior; and creative strategies and processes. (Also taught as MKTG 351.)  (Spring)

COMM 355 - Understanding Film

3 hours

A study of film, including the medium's history and the development of cinema structure within social and cultural contexts. Elements include photography, movement, editing, sound, acting, drama, story, writing, ideology, and critique. Viewing and analysis of significant films in cinema history. 2 Lec 1 Lab. (Spring, even years)

COMM 361 - Reporting II

3 hours

A continuation of COMM 261, this course teaches the student how to cover news stories in all situations and using multiple media. Study will include writing for today's journalism, preparing content for multiple platforms, the history of photojournalism, editing and cropping, and ethical and legal issues. The student will refine his or her ability to write and photograph the news story, eventually covering and reporting the story while on the scene using audio, video, web, print and other media simultaneously.  Students must supply their own digital camera. Supplies fee. Prerequisite: COMM 261. (Spring)

 

COMM 381 - Development

3 hours

A study of fundraising and the philanthropic tradition and its role in the successful operation of nonprofit organizations. Attention is given to the techniques of producing fundraising proposals and campaigns directed to individuals, foundations, corporations, and other philanthropic organizations. (Fall, odd years)

COMM 383 - Editorial Techniques

3 hours

Prerequisite: COMM 361 or permission of instructor.

This course emphasizes the principles and practices of copy preparation and editorial decision making. Elements include working with writers, a production staff, and deadlines, as well as  headline writing, picture editing, writing photo captions,  and editing copy for accuracy, newsworthiness, language effectiveness, legality, and good taste. Students will learn practical application through editorial responsibility for the Southwesterner, the campus news website. (Fall, even years)

COMM 422 - Writing for Publication

3 hours

Prerequisite: COMM 361 or permission of instructor

A course dealing with newspaper and magazine features. Emphasis is placed on publishing articles in on- and off-campus publications. Extensive practice in writing various types of feature stories and in dealing with editors and deadlines. (Fall, odd years)

COMM 431 - Media Law and Ethics

3 hours

A study of the major principles of media law and media-related ethical concerns. Emphasis is given to the most important court decisions and statutory enactments in communication law, including prior restraint, libel and slander, fair trial/free press conflicts, and the First Amendment. Attention is given to building a personal approach to ethics within the context of the individual's relationships both with supervisors and with the public.  (Spring, even years)

COMM 437 - Film Production

3 hours

Prerequisite: COMM 237 or permission of instructor

This course builds on student's exposure in COMM 237 to story, camera and editing techniques used by film and television professionals across a range of platforms. Hands-on experience will provide advanced learning opportunities in operating a camera, as well as using both lighting and audio equipment to visually bring their stories to life. Students will also learn to integrate their technical knowledge into key development, pre-production, production, postproduction and delivery methodologies used across the disciplines of film and television, new and emerging media. Supplies fee. (Spring)

COMM 442 - Applied Advertising and Public Relations

3 hours

This course uses team projects to teach the tools and techniques necessary to work in the fields of advertising and  public relations. Advertising assignments may include, but are not limited to, image and identity, political advertising, jingles and slogans, campaigns for large and small companies, and demographic and psychographic research.  Public relations assignments may include, but are not limited to, crisis management, special events, media relations, publications, and internal communications.  Also taught as MKTG 442.  (Fall, odd years)

COMM 451 - Communication Theory

3 hours

This course presents the theoretical bases of interpersonal communication, group and public communication, mass communication, and communication in cultural contexts. Attention is given to the nature of inquiry and theory as well as several topics in communication theory, including interpersonal messages, cognitive processing, relationship development and maintenance, influence, group decision making, organizational communication, public rhetoric, media and culture, media effects, and intercultural and gender communication. There are ethical elements throughout the course as well as discussion integrating and relating the communication theories covered.   (Spring, odd years)

COMM 461 - Reporting III

3 hours

This capstone journalism class prepares the student for work as an investigative reporter or a serious magazine writer. The course focuses on the development of interviewing skills, learning to access police files, online research, access to data via the Freedom of Information Act, and collaborative team research. Writing is extensive. Prerequisite: COMM 361. (Fall, even years)


Internships

Prerequisite: Permission of department chair and instructor

These internship courses offer the advanced student university credit for on-the-job, off-campus work in film, radio, television, journalism, public relations or advertising under the joint direction of departmental staff and a supervisor at the organization or business selected. Ideally, the internship will occur the summer between the student's junior and senior years. Eligible for IP grading.

COMM 470 - Film Internship

1-3 hours


COMM 471 - Radio Internship

1-3 hours

COMM 472 - Television Internship

1-3 hours

COMM 473 - Journalism Internship

1-3 hours

COMM 474 - Public Relations Internship

1-3 hours

COMM 475 - Advertising Internship

1-3 hours


COMM 481 - Senior Portfolio Seminar

1 hour

In this course, communication majors will finalize the contents of their portfolios before graduation.  Students will also complete their senior thesis in this course, pursuant to their specific capstone class.  This course required of all graduating communication majors and will be taken in their senior year.  (Fall)

COMM 491 - Selected Topics

1 hour

Prerequisite: Permission of department chair

This course offers the advanced student opportunity to pursue investigations in fields of special interest under the direction of departmental staff. Content and method of study must be arranged prior to registration. May be repeated for a total of two credits.


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