Southwestern Adventist University

Undergraduate Bulletin 2017-2018 PDF

Marketing Courses

MKTG 237 - Video Production

3 hours

This course includes segments on lighting, the video camera, the production switcher, equipment interconnection, digital nonlinear editing, and program production for television. Emphasis is given to multiple camera techniques for both studio and location productions. Supplies fee. 2 Lec 3 Lab.  (Also taught as COMM 237.) (Spring)

MKTG 241 - Public Relations

3 hours

A course dealing with definitions, basic objectives, and concepts of public relations. Attention is given to the role of public relations, research for public relations, public and target audiences, communication concepts and channels, campaigns, and the legal and ethical environment of public relations. (Also taught as COMM 241.) (Fall)

MKTG 303 - E-Commerce and Web Site Design

3 hours

An examination of the ground rules for competitive survival in the new market space of electronic commerce, including the electronic channels or well-designed Web sites and their impact on small and large business entities. Emphasis will be placed on analyzing information and applying graphic design techniques to develop effective Web pages for on-line business. Topics include e-commerce, navigation, security issues, networks, business models, and an overview of Web design and development tools. (Also taught as CSIS 303.)

MKTG 343 - Principles of Marketing

3 hours

An introductory course dealing with basic marketing concepts. Emphasis is placed on managerial decisions to meet customer needs in the areas of product design, price, promotion, and distribution. Lab Fee. (Fall)

MKTG 350 - Consumer Behavior

3 hours

Prerequisite: MKTG 343

An integration of marketing theory and the behavioral sciences in order to understand choices and influences in consumer decision behavior. (Spring)

MKTG 351 - Advertising

3 hours

This course studies the role of advertising in society, its impact on the economy, its function in business and marketing, and its communication aspects, including media applications. Attention is given to social, legal, and ethical considerations, the business of advertising, consumer behavior, and creative strategies and processes. (Also taught as COMM 351.) (Spring)

MKTG 402 - E-Commerce Environment

3 hours

A course designed to explore the world of e-business through using the web for selling and promotion. Emphasis is placed on the use of social networks, developing e-commerce sites, processing payments, trust and security, protecting intellectual property, optimizing search engine results, and new methods of doing business online. (Spring, odd years)

MKTG 442 - Applied Advertising and Public Relations

3 hours

This course uses team projects to teach the tools and techniques necessary to work in the fields of advertising and  public relations. Advertising assignments may include, but are not limited to, image and identity, political advertising, jingles and slogans, campaigns for large and small companies, and demographic and psychographic research.  Public relations assignments may include, but are not limited to, crisis management, special events, media relations, publications, and internal communications. (Also taught as COMM 442.) (Fall, odd years)

MKTG 443 - Marketing Research

3 hours

Prerequisite: MKTG 343

An overview of research theories, concepts, and methodologies as applied to marketing problems. Attention is directed toward the application of sampling, sample design, data analysis of marketing problems, and how findings are used in formulating marketing policies.  (Spring, even years)

MKTG 452 - International Marketing

3 hours

Prerequisites: MKTG 343

This course will provide students skills and knowledge of the strategies for entering the international marketplace.  An emphasis is placed on the impact of sociocultural, economic, technological, governmental, and demographic factors on the international marketing mix. (Fall)

MKTG 492 - Marketing Internship

3-8 hours

This course is an on-the-job, career-oriented internship program for training in marketing and e-commerce. Variable credit of 3-8 hours is available. Admission to internship is limited to students who have completed 40 semester hours in the business core and concentration and have maintained a GPA of at least 2.50 in the major. Prior approval of both the business internship coordinator and the department chair is required before the internship is started. The internship may count as one three-hour elective course in the marketing concentration. 45 work hours for each internship credit are needed.  Note: A student may not exceed a total of 8 hours for MKTG 492, ACCT 492 and BUAD 492 combined.  Eligible for IP grading.

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